Our Take:

In the new age of interactive media, a new chaos erupts amidst an unbridled and infinite landscape. In a wild wild west where order is yet established, FR*A fills the new space and brings order to the chaos.

What We Offer:

The FR*A Agency provides entertainment brand management on all perspectives in this growing interactive world.

Marketing – Grassroots, Promotions, Viral Content
Features to PR – Editorial Placement, Interviews & Reviews
Creative Direction – Establish Art & Messaging, Brand Themes
Strategy – Establishing Campaign Milestones, Promotions & Partnerships
Advertising – Interactive Creative Development, Production, Buying & Placement

Founded by executives involved in the advertising, marketing and music world, FR*A Agency boasts talent having worked for Interscope Geffen A&M Records, TBWA Chiat Day, American Idol, and with artists and brands such as Nelly Furtado, Lifehouse, Macy Gray, Mary J. Blige, Common, Keyshia Cole, Nissan, Energizer, Schick, Snapple, and more.

FR*A Agency believes in brand direction and maximum resonance through efficient avenues…at a cost it should cost, not the cost agencies think they should cost. The Agency is agile and efficient, smart and brilliant, and most importantly creative and forward thinking.

Website Development:

Art Direction & Copywriting
Strategy & Functionality
Programming
Blog & Street Team

Online Content Management:

Website
Social Networking Sites **

Grassroots Marketing:

MySpace
Facebook
YouTube
Online Street Team

Creative Development:

Banners for Ads & Grassroots Campaigns
Viral Videos
Music Video
Listening Parties

Editorial Placement:

Online Press

Reviews
Previews
Interviews

Video Features
Site Features

Partnerships:

Sponsorships & Partnerships **

Strategy:

Establishing Campaign milestones

Focus track
Focus video
Tour/Events

Merchandising
Fan Club